A cube of carefully folded second-hand clothing. As one walks around the perimeter, the color values transition from dark to light and then back again, with the most intense colors gathered toward the vertical center.
The piece was commissioned by Diesel for the YIA art fair in Paris. It was designed and built in 1 week by a small army of assistants. Management, production and support was provided by the agency Anolis.
See the corresponding ad campaign
NOTE: The title is from the book The Phenomenology of Mind by Georg Wilhelm Friedrich Hegel from 1910.
7′ x 6′ x 6′ (H x W x D)
Second-hand clothing & wooden armature
All the clothing came from in and around Paris. Frayed, stained, stretched out and torn, at once distinct and anonymous.
More about the Diesel Commission